The first edition of this tournament was celebrated in 1970 at the Casino Horseshoe, and was organized by the casino owner, Jack Binion and a group of poker players. Even though the tournament proved to be a success, the fact that they didn’t undertake any marketing or advertising activity limited its potential during the first years.
One of the most important moments of this tournament history took place in 2003, when an unknown player that had classified on the internet won the WSOP main event. Following that moment, the number of players taking part in the tournament increased notably.
Harrah’s Entertainment saw the potential of this event and in 2004 bought all the WSOP rights. Harrah’s not only changed the location of the tournament, he also invested a lot of money in different marketing activities to promote the event and sign important contracts with different media that would broadcast the event.
That is how the WSOP become what it is nowadays, a tournament that attracts thousands of players every year, especially since the main online poker rooms have also started to promote it by organizing a lot of satellite tournaments.
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